Comments on: Why a Logo Should Cost More than a Cheeseburger & 7 Reasons Why!

By: » Blog Archive » ¿Por qué un logotipo debería costar más que una hamburguesa con queso? 1/3

Thu, 02 Jul 2009 07:50:35 +0000

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By: amin

amin — Mon, 15 Jun 2009 15:31:10 +0000

As off as the cheeseburger comment may seem, there are more than enough people that see it that way. Turst me, it’s been more than an uphill battle to educate clients in that their own corporate identity is worth the time and research invested. In the end they just don’t care. In their eyes (and head) the cheeseburger has more value than our skills, education and talent.

By: Jason

Jason — Sun, 14 Jun 2009 09:38:14 +0000

This is a great article and although I agree with Brock’s comment that a cheeseburger is hard to relate to a logo/branding project, I understand what you’re saying. Aside from understanding who your audience is and establishing a persona for the business, a logo/branding–which support communications to the audience and the persona development, is the most important piece in the marketing puzzle.

By: paul

paul — Sat, 13 Jun 2009 21:01:00 +0000

love this post… forwarded it to my friends already, good job!

By: Brock

Brock — Sat, 13 Jun 2009 16:46:07 +0000

Sorry, but using a cheeseburger as an example through this whole article off. It’s just hard to relate the too, even if they cost the same.

By: sandman6665

sandman6665 — Sat, 13 Jun 2009 14:48:23 +0000

Definitely right! A must read for clients, contest holders, buyer or just anyone, any company who needs to have logo. it is not just an object drawn or shapes formed, but it is you, it is who you are your mark

By: cjunction (Matthew Tibble)

cjunction (Matthew Tibble) — Thu, 01 Jan 1970 07:59:59 +0000

Top Design Tweets – Why a Logo Should Cost More than a Cheeseburger & 7 Reasons Why! http://tinyurl.com/lgustm

By: aRIELnURSE (aRIELNURSe)

aRIELnURSE (aRIELNURSe) — Thu, 01 Jan 1970 07:59:59 +0000

“Why a Logo Should Cost More than a Cheeseburger & 7 Reasons Why!” http://bit.ly/oiltp