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1. It’s hard to believe, but not everyone watches television! Viewership of free-to-air tv has been declining for the I past two decades. Rivals such as the Internet and pay tv, are fragmenting traditional viewing habits. So by advertising on tv; you miss a proportion of the market.
2. In the same light, research shows tv viewership skews substantially older and less affluent than the average population. Depending on what you’re selling, this may mean you’re missing a substantial number of potential buyers.
3. Different media have their own attributes. tv for example is known as the ‘entertainment’ medium, while radio is more about ‘companionship’. Newspapers are viewed as the ‘information’ medium and are viewed by people who are hungry for information affecting their lives. They read the ads the same way they read the news: i.e. ‘how can this improve my life – today?’
4. While tv and radio are great media for launching a brand quickly, newspapers are where people go for the detail. With consistent and imaginative creative, together they are a powerful combination.
5. Think about the way people watch tv or listen to the Many people see radio or tv as a distraction, whereas in the newspapers they form an important part of the overall reading experience.
6. Newspapers are a portable and interactive medium: people can easily store ads, cut them out and carry them around. Try cutting a coupon or special offer out of a tv or radio.
7. Unlike tv (and to some extent radio), local newspapers are specifically dedicated to one geographical region. That means you’re not wasting money reaching people who live outside your catchment area.
8. Newspapers ‘hang around’ and can be referred back to time and time again. This is particularly the case with regular features like tv guides, property lift outs etc.
9. Because newspapers are an ‘active’ read, as opposed to more ‘passive’ media such as tv and radio, research shows they enjoy better retention in the mind of the consumer.
10. You don’t need to place multiple ads each day to reach your audience: one insertion will do the trick. And with newspapers there is no such thing as an ‘off-peak’ or ‘out of season’ – newspapers are prime time all the time.
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yes i understand the marketing you have to publish through website also with low cost right!