Technology has changed the world, though not always for the better. Logo design, a once time honored craft that used to belong exclusively to designers who had first earned the necessary skills and then honed them over time, is now ostensibly within the domain of anyone with photoshop. But is this a good thing? The […]

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Which colors are cool and which are not?

by new1 on November 8, 2012

Color is one of the key elements of graphic design Color is an added dimension that can evoke moods and make powerful statements when used wisely. The symbolism of color and theories of its effect is important in graphic design. Normally, colors are categorized in two elements: hot and cool. Cool colors tend to have a calming […]

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The story is a powerful tool when it is repeated frequently. It can pass through a community and as people connect with it they will also share and remember this story. Building brands and how the use of stories can benefit the process. You will find that all the great stories demonstrate a method for […]

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What is the meaning that lies behind a brand?

by new1 on November 8, 2012

The value of a brand is not just to do with the product or service on offer. Another important element is the meaning and connection the brand has with the customer. Customers can be willing to adopt the values and meanings of a brand and use it as a means to express themselves if they […]

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What Is The Best Website Ever?

by new1 on November 8, 2012

This will probably be a very subjective topic and everyone will and should have a different opinion, but I really love to hear what you believe is the best website ever (for you). For example if you are a blogger, the best website ever to you, could be ProBlogger by Darren Rouse or Entrepreneurs Journey by Yaro Starak, as you are […]

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It is often the case that design is the last thing companies are thinking about during and economic downturn; even though this is something that could really benefit a company in the long-run.  Those companies who fail to see themselves as a brand miss a really chance to bring a lot of benefit to their […]

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What Does a Great Website Consist of?

by new1 on November 8, 2012

It is very important to have a website so as to communicate effectively with the world. A good website ordinarily does the job, so to speak. While a great website really surpasses all the expectations and has a far better return. Well, the important question now is: what does a great website consist of? Now, […]

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It is often the case that web and graphic designers can feel frustrated. It would make sense to believe that having an almost endless number of possibilities would make finding a design that works an easy task. The fact is though, that we can often spend hours on a design without being able to get […]

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Being a successful freelancer is difficult. Most freelance designers and also those who are employed in small design studios most often than not encounter challenges of producing much more out of their time and thus getting the much needed maximum efficiency. This may be considered a tremendous work for someone in a regular day job […]

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Visitor’s impression comes natural and as fast as the loading slots into your website. This initial impression is the deciding factor whether a visitor will come back again to your site to explore more. Therefore a first bad impression will be difficult to surmount. There are various ways in which you can do to make […]

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